The Major Objective of Using the APA Format When Writing

question 15

Multiple Choice

The major objective of using the APA format when writing a research report is

• A) to prevent scientists from over-elaborating on their studies.
• B) to ensure that only other scientists can comprehend the material.
• C) to allow efficient presentation of the research methods and the data.
• D) to allow readers to focus on statistical analyses.

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Definitions:

AIDA

An acronym for Attention, Interest, Desire, and Action, describing the stages of the consumer journey in marketing and advertising.

Rational Appeals

Marketing strategies that use logical, fact-based arguments to convince consumers to make a purchase or adopt a viewpoint.

Emotional Appeals

Tactics used in communication and advertising to elicit strong feelings in order to persuade or influence.

Health Insurance Premiums

The amount paid, usually on a monthly basis, for health insurance coverage.