Customer Service Strategies Involve Giving the Customers What They Want

question 98

Multiple Choice

Customer service strategies involve giving the customers what they want, effective communication, and ________.

• A) providing employees with incentives and bonuses for good service
• B) commitment from upper management
• C) applying existing technology to new uses
• D) providing employees with customer service training

---

Definitions:

Planning Phase

The initial stage of a project or business strategy, where goals are set and tasks are outlined to achieve those goals.

Market-Product Grids

A strategic planning tool used to visualize and analyze relationships between different markets and products, facilitating decisions on where to focus marketing and product development efforts.

Positioning Studies

Research activities aimed at analyzing how a brand or product is perceived in the market relative to competitors, and identifying a strategy to occupy a distinctive place in the minds of consumers.

Marketing Mix Actions

Decisions and actions related to the four Ps (Product, Price, Place, Promotion) that a company takes to appeal to its target market.