Shawarma Rocket (Scenario) Imagine That You Are the President of Shawarma Rocket, a Shawarma

question 51

Multiple Choice

Shawarma Rocket (Scenario)
Imagine that you are the president of Shawarma Rocket, a new and successful chain of 100 Lebanese fast-food restaurants. The success you have experienced in the last five years has you thinking of what to do with the business next. Should you expand the business at the current rate? Open new and different restaurants?
-You decide to concentrate on Shawarma Rocket's primary business by only increasing the menu to include new items such as fries and rice bowls. This is an example of what type of growth strategy?

• A) Horizontal integration.
• B) Related diversification.
• C) Concentration.
• D) Lateral growth.

---

Definitions:

Overjustification Effect

Occurs when an external incentive such as a reward, decreases a person's intrinsic motivation to perform a task.

Self-handicapping

Strategies people use to create obstacles and excuses for themselves so they can avoid blame for possible future failures.

Anticipatory Excuses

The justifications or reasons provided in advance to mitigate potential future blame or negative judgements.

Subsequent Performances

Refers to the performances or actions that follow an initial event or activity, often analysed to gauge improvement, decline, or consistency over time.