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A Business Plan (Scenario)

question 5

Multiple Choice

A Business Plan (Scenario)
Imagine that you are the owner of a small company that sells typewriters, business equipment, and computer hardware. You employ about 40 people. You know that the organization needs to move in a different direction, and you want to set some long-term goals for the company. You want to write a plan that will cover the next three years only, knowing that business needs change somewhat frequently. Your goal is to write a plan that provides direction but does not contain extremely well-defined, potentially restrictive objectives.
-Your plan will cover the entire organization. This characteristic is most consistent with what type of plan?

Definitions:

Opinion Approach

A sales technique where the seller starts the conversation by asking for the prospect's opinion to engage them and build rapport.

Safety Equipment

Devices or apparatus designed to protect individuals from harm or accidents.

Sales Presentation

A pitch or demonstration given by a salesperson to a potential buyer, with the aim of promoting and selling a product or service.

Approach Technique

Strategies used by salespeople to initiate contact with potential customers effectively.