Examlex
The activist approach to going green is when an organization looks for ways to respect and preserve the earth and its natural resources.
Advertising Age
A long-standing publication focused on news, analysis, and data within the marketing and media industry.
Media Agency
A company specializing in creating and managing advertising campaigns and buying media space across various channels for its clients.
IMC Program
Integrated Marketing Communications Program, a strategic approach that integrates various promotional tools and channels to provide a consistent message.
Promotion Design
The strategic development of marketing campaigns and materials that aim to communicate offers, increase brand awareness, and stimulate demand.
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