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________ and ________ were two of the pioneers in the area of total quality management.
Marketing Metrics
Quantitative measures used to assess, compare, and track marketing performance and effectiveness.
Marketing Objective
A specific goal that an organization intends to achieve through its marketing efforts, such as increasing brand awareness or sales.
Strategic Marketing Process
A method by which an organization allocates its marketing mix resources to reach its target markets and achieve competitive advantage.
Marketing Plan
A comprehensive document or blueprint outlining an organization's advertising and marketing efforts over a specific period of time.
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