Ramzy Wanted to Convince Jassem That the Value Chain Was

question 31

Multiple Choice

Ramzy wanted to convince Jassem that the value chain was very important and practical. Ramzy briefly reviewed the results of a survey of manufacturers that had embarked on value chain management. Sharing the results of the survey with Jassem, Ramzy indicated that ________ was a benefit that companies reported on this survey.

• A) increased sales
• B) enhanced customer order management
• C) cost savings
• D) increased market share

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Definitions:

Customer Relationship Management

A strategy for managing an organization's interactions with current and future customers, using data analysis about customers' history with a company to improve business relationships.

Stockout

A situation where inventory is exhausted and items are unavailable for sale or use, often resulting in lost sales or delays.

Back Order

An order for a product that cannot be filled at the current time due to a lack of available stock, to be fulfilled once the item becomes available.