The Dimension of Trust That Is Used to Describe Honesty

question 134

Multiple Choice

The dimension of trust that is used to describe honesty and truthfulness is ________.

• A) loyalty
• B) integrity
• C) consistency
• D) competence

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Definitions:

Customer Loyalty

A measure of a customer's willingness to continue buying from or patronizing a brand or company over time.

Customer Needs

The specific desires, requirements, or preferences of customers that businesses aim to fulfill with their products or services.

Differentiated Marketing

A marketing strategy in which a company targets several market segments with a different offering for each.

Unit Costs

The cost incurred by a company to produce, store, and sell one unit of a particular product or service.