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Communication Serves Four Major Functions: Control, Motivation, Emotional Expression, and Information

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Communication serves four major functions: control, motivation, emotional expression, and information.


Definitions:

Sports Industry

The market sector dedicated to the business of sports and includes a variety of related goods and services.

Social Media

Online platforms that allow users to create and share content or participate in social networking.

Tim Coombs

A noted scholar particularly recognized for his work in crisis communication and the situational crisis communication theory.

Social Media Crises

Situations that result in negative publicity and damage to a brand's reputation on social media platforms, often requiring immediate and strategic responses.

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