Two Information Technology Developments That Seem to Be Driving Current

question 68

Multiple Choice

Two information technology developments that seem to be driving current changes in managerial communication are networked computer systems and ________.

• A) wireless capabilities
• B) the World Wide Web
• C) ubiquitous computing capabilities
• D) extranets

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Definitions:

Maximize Revenue

Strategies and actions taken by businesses to increase the total income generated from sales, services, or other business activities.

Substitution Effect

A concept in economics where an increase in the price of a good leads to consumers replacing it with a cheaper alternative.

Consumer Behavior

The examination of how individuals, groups, or organizations choose, acquire, consume, and discard products, services, experiences, or ideas in order to fulfill their needs, and how these activities affect both the consumer and the broader community.

Price Skimming Strategy

A pricing approach where a firm charges the highest initial price customers will pay and then lowers it over time.