A Person Who Can Adapt and Adjust Behavior to External

question 132

Multiple Choice

A person who can adapt and adjust behavior to external factors has ________.

• A) high self-monitoring
• B) low self-esteem
• C) internal locus of control
• D) high risk-taking

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Definitions:

Consumer Purchase Decision Process

Describes the stages a consumer goes through before, during, and after making a purchase, including problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior.

Extended Problem Solving

A consumer decision-making process used for high-involvement purchase decisions, involving extensive information search and evaluation of alternatives.

Liberal Return Policy

A customer-friendly return policy that allows customers to return purchased items with minimal restrictions, often aimed at enhancing customer satisfaction and loyalty.

Alternative Brands

Brands that offer similar products or services to the leading brand within a market but distinguish themselves through pricing, features, or niche targeting.