Which of the Following Is Not an Example of an Interpersonal

question 132

Multiple Choice

Which of the following is not an example of an interpersonal role according to Mintzberg?

• A) liaison
• B) figurehead
• C) leader
• D) spokesperson

Identify the strengths and weaknesses of direct marketing and sales promotion in the promotional mix.

Describe the promotion decision process and its three steps.

Recognize the components of the promotion program, focusing on the four Ws.

Compare push and pull strategies in distribution channels.

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Definitions:

Financial Leverage

The use of borrowed funds with the goal to increase the potential return on investment.

Leveraged Firm

A company that uses debt along with equity to finance its assets, often resulting in higher potential returns but also higher risk.

ROE

Return on Equity, a financial ratio indicating the profitability of a corporation in relation to stockholders’ equity, showing how well the company uses investments to generate earnings growth.

EPS

Earnings Per Share, a company's profit divided by the number of outstanding shares of its common stock, indicating the company's profitability.