Examlex

Solved

Magnesium

question 77

Multiple Choice

Magnesium

Comprehend the principle of cognitive learning and its difference from behavioral learning.
Understand how attitudes and beliefs influence consumer behavior and decision-making.
Identify strategies marketers use to change consumer attitudes towards products and brands.
Recognize the significance of brand loyalty and the factors that contribute to its development.

Definitions:

Counterconditioning

A behavioral therapy technique that involves teaching the patient to associate a positive response with a stimulus that previously elicited a negative response.

CS

Stands for "Conditioned Stimulus," which is a previously neutral stimulus that, after becoming associated with the unconditioned stimulus, eventually comes to trigger a conditioned response.

Intero-Exteroceptive Conditioning

a form of conditioning that involves the learning process of associating internal physiological states with external stimuli.

UCS

Unconditioned Stimulus; in Pavlovian conditioning, it is a stimulus that naturally and automatically triggers a response without prior learning.

Related Questions