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Conversion cost does not include
Subcultures
Groups within a larger culture that distinguish themselves through distinct beliefs, values, or interests.
Subcultural Insiders
Individuals who are deeply integrated and influential within a specific subculture, often driving trends and norms within it.
Litmus Tests
Simple tests or criteria used to make a quick determination or evaluation of something's quality or condition.
Perceived Sacrifices
The disadvantages, costs, or losses that consumers believe they endure in choosing one product or service over another.
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