Which of the Following Is False About Sales Messages

question 93

Multiple Choice

Which of the following is false about sales messages?

• A)Buyers make purchase decisions on emotion as well as reason.
• B)If your sales message does not appear to have credibility,the message will be dismissed.
• C)If your sales message focuses exclusively on emotion,with little or no substance,it may not be taken seriously.
• D)Even if buyers have researched all the relevant facts about competing products,the decision may still come down to impulse,emotion,and desire.
• E)If your sales message focuses exclusively on reason and nothing but the facts,you may appeal to the majority of the audience.

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Definitions:

DSM-IV

The fourth edition of the Diagnostic and Statistical Manual of Mental Disorders, a guideline used for diagnosing and classifying mental disorders.

Mental Illness

A broad range of mental health conditions that affect mood, thinking, and behavior.

Diagnosing

The process of identifying a disease or condition from its symptoms and signs.

Psychiatrists

Medical doctors who specialize in diagnosing, treating, and preventing mental, emotional, and behavioral disorders.