Which of the Following Is a Sales Message Strategy for Success

question 85

Multiple Choice

Which of the following is a sales message strategy for success?

• A)Know your audience
• B)Take big steps and give the audience a lot of information
• C)Start with your least interesting benefit
• D)Lead with reason
• E)Follow with emotion

---

Definitions:

Marginal Cost

This term describes the expense associated with manufacturing an additional unit of a particular item, crucial for understanding economies of scale and pricing.

Consumer Surplus

The difference between the total amount that consumers are willing and able to pay for a good or service and the total amount they actually pay.

Equilibrium Price

The market price at which the quantity of goods supplied is equal to the quantity of goods demanded, resulting in no excess supply or demand.

Willing To Pay

The maximum amount a consumer is prepared to spend on a good or service, reflecting their valuation and demand.