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When crisis communication is handled in a professional manner,it seeks to withhold information.
Variable Expenses
Charges that escalate or decrease in sync with production quantities or sales levels, involving materials and workforce.
Fixed Expenses
Costs that do not change with the level of production or sales over a short period, such as rent or salaries.
Contribution Margin Ratio
A metric used to assess a product's profitability, calculated by subtracting variable costs from sales revenue and dividing by sales revenue.
Break-even Point
The point at which total costs equal total revenue, meaning that a business is neither making a profit nor incurring a loss.
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