The More Background Research You Can Do on Your Buyer,the

question 12

True/False

The more background research you can do on your buyer,the better you can individualize your sales message to meet them.

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Definitions:

Theory of Planned Behavior

A theory that predicts an individual's intention to engage in a behavior at a specific time and place, considering the attitude toward the behavior, subjective norms, and perceived behavioral control.

Subjective Norms

Individual beliefs about what significant people in their life think they should do, influencing their intentions and behaviors.

Social Psychological Theories

Theories developed within social psychology to explain how individual behavior and thought are influenced by social conditions and processes.

Reliability

The degree to which an assessment tool produces stable and consistent results over time.