Which of the Following Is False About Sales Messages

question 93

Multiple Choice

Which of the following is false about sales messages?

• A)Buyers make purchase decisions on emotion as well as reason.
• B)If your sales message does not appear to have credibility,the message will be dismissed.
• C)If your sales message focuses exclusively on emotion,with little or no substance,it may not be taken seriously.
• D)Even if buyers have researched all the relevant facts about competing products,the decision may still come down to impulse,emotion,and desire.
• E)If your sales message focuses exclusively on reason and nothing but the facts,you may appeal to the majority of the audience.

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Definitions:

Investor Losses

The decrease in monetary value that investors experience in their investment portfolio due to market movements or poor investment decisions.

Fraud or Misrepresentation

Involves intentionally deceiving or misleading parties for financial gain or to damage them financially.

Ownership Dilution

Occurs when a company issues new stock which results in a decrease of an existing shareholder's ownership percentage of that company.

Going Public

The process by which a privately-held company offers shares to the public for the first time, often through an Initial Public Offering (IPO).