A Liquidity Ratio Measures the

question 131

Multiple Choice

A liquidity ratio measures the

• A) operating success of a company over a period of time.
• B) ability of a company to survive over a long period of time.
• C) short-term ability of a company to pay its maturing obligations and to meet unexpected needs for cash.
• D) number of times interest is earned or "covered".

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Definitions:

Vacation Request

A formal or informal appeal by an employee to take a predetermined amount of time off from work.

Plan Strategically

The process of defining a direction and making decisions on allocating resources to pursue this strategy.

Indirect Strategy

A communication approach where important or sensitive information is presented subtly and not as the primary message, to ease the reception or garner acceptance.

Bad-News Message

Communication that conveys unfavorable or disappointing information to the recipient.