The following information for 2014 is provided for two public companies in the same industry: 
Instructions
Answer the following questions about the two companies. Use the information provided to calculate the ratios needed to support your answers.
a. Based on the above information, which company is more profitable?
b. About which company are investors more optimistic?
c. In which company would investors prefer to buy shares for growth potential? In which company would they prefer to buy shares if their goal is dividend income?
Definitions:
Discrete Emotional State
A specific, identifiable emotional condition experienced by an individual, distinguished from other emotions by clear boundaries.
Facial Expressions
Visible changes in the face that convey emotional states or reactions, often universally recognized emotions such as happiness, anger, or surprise.
Self-Awareness Theory
The theory that aspects of the self—one’s attitudes, values, and goals—will be most likely to influence behavior when attention is focused on the self.
Negative Self-Related Discrepancy
The difference between one’s self-perception and an ideal or desired self, often leading to negative emotions or self-evaluation.
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