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If bonds are issued at a discount, it means that the
Attitude
An inclination in psychology marked by assessing an entity with a certain level of like or dislike.
Buckley's
A brand known for its line of over-the-counter medications, notable for their pronounced taste and effectiveness claim.
Low-Involvement Hierarchy
A concept in consumer behavior where decisions are made with minimal cognitive effort and after the purchase, based on basic beliefs and attitudes.
Appliance Company
A business that manufactures, sells, and may also service appliances for home or commercial use.
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