With a Customer Loyalty Program, the Cost of the Program

question 9

True/False

With a customer loyalty program, the cost of the program is usually shown as a sales discount and reported as a contra sales account.

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Definitions:

Likert-Type Scale

A psychometric scale commonly involved in research that employs questionnaires, where respondents specify their level of agreement to statements.

Semantic Differential Scale

A scale anchored at opposite ends by opposing words such as “strong–weak” or “hot–cold.”

Freshman

A student in the first year of high school, college, or university education.

Ordinal

Pertains to a classification of data where the order of the values is significant, but the distance between values is not uniform.