If a Customer Agrees to Keep Merchandise That Is Defective

question 116

Multiple Choice

If a customer agrees to keep merchandise that is defective because the seller is willing to reduce the selling price, this transaction is known as a sales

• A) discount.
• B) return.
• C) contra asset.
• D) allowance.

---

Definitions:

Eye-Tracking Studies

Research methods that analyze where and how long a person looks at visual elements in a document, website, or environment, often used in marketing to study consumer behavior.

Secondary Data

Information that has been collected previously by someone else for a different purpose but can be used for another research project or analysis.

Primary Data

Information that is collected firsthand for a specific research purpose or project, through surveys, interviews, experiments, etc.

Data Collection Techniques

Methods used to gather information or data from various sources for analysis and interpretation.