Use the Data Given Below to Answer the Following Questions)

question 28

Multiple Choice

Use the data given below to answer the following questions) .
Following is an extract from the database of a construction company. The table shows the height of walls in feet and the cost of raising them. The estimated simple linear regression equation is given as Ŷ = b0 + b1X. Hint: Use Excel functions) . $$\begin{array} { | r | r | } \hline \text { Height ft) } & \text { Cost \$) } \\\hline 4 & 670 \\\hline 3 & 430 \\\hline 7 & 810 \\\hline 9 & 1100 \\\hline 6 & 790 \\\hline 8 & 880 \\\hline 5 & 760 \\\hline 11 & 1200 \\\hline\end{array}$$
-What is the value of the coefficient b1?

• A) 86.81704
• B) 254.8371
• C) 0.010697
• D) -2.14625

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Definitions:

Marketing Mix Elements

The components of a marketing strategy, traditionally identified as product, price, place, and promotion, used to meet the needs of a target market.

Dependent Variables

In research, these are variables that are expected to change as a result of changes in the independent variables.

Independent Variable

The variable in an experimental setting that is manipulated to observe its effect on a dependent variable.

Marketing Action

Specific tasks undertaken by a company to promote and sell its products or services to its target market.