Before Launching a New Line of Toys, Toys Inc

question 23

Multiple Choice

Before launching a new line of toys, Toys Inc. used the method of historical analogy to obtain a forecast. In this scenario, Toys Inc.:

• A) noted the behavior of its current customers while they use their products.
• B) used a panel of experts, whose identities were kept confidential from one another, to respond to a sequence of questionnaires.
• C) noted the consumer response to similar previous products to marketing campaigns and used the responses as a basis to predict how the new marketing campaign might fare.
• D) used a brainstorming session among a group of experts to draw new ideas.

Understand various techniques and tools for conducting research.

Recognize the importance of citing sources to maintain ethical research practices.

Identify effective methods for integrating research into writing to enhance clarity and impact.

Differentiate between primary and secondary research methods.

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Definitions:

Disjunctive Task

A type of group task that is solved best by the most capable member of the group, where the group's performance is determined by its strongest link.

Group Performance

The level of achievement or productivity of a team or group working together on shared goals.

Conjunctive Task

is a group task that can only be completed successfully if each member of the team performs their part; the group's performance is thus limited by the weakest link.

Group Performance

The effectiveness and efficiency of a group in achieving its goals, often evaluated through collective output, creativity, and collaborative effort.