Before Launching a New Line of Toys, Toys Inc

question 23

Multiple Choice

Before launching a new line of toys, Toys Inc. used the method of historical analogy to obtain a forecast. In this scenario, Toys Inc.:

• A) noted the behavior of its current customers while they use their products.
• B) used a panel of experts, whose identities were kept confidential from one another, to respond to a sequence of questionnaires.
• C) noted the consumer response to similar previous products to marketing campaigns and used the responses as a basis to predict how the new marketing campaign might fare.
• D) used a brainstorming session among a group of experts to draw new ideas.

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