Calculate the Economic Value of a Loyal Customer for a Company

question 3

Essay

Calculate the economic value of a loyal customer for a company given that the customer purchases, on an average, worth $43 per visit and comes three times a year. The company's gross profit margin is 35 per cent with a customer defection rate of 0.4.

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Definitions:

Direct Labor Rate

The cost per hour for labor directly involved in producing goods or delivering services, typically used in calculating the total cost of production or service provision.

Machine Hours

A measure of production time, representing the total hours a machine is operated in the production of goods.

Factory Overhead Rate

The ratio of total indirect manufacturing costs to some base, commonly used to allocate overhead costs to products.

Direct Materials

Raw materials that are directly traceable and allocate to the manufacture of specific goods or products.