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Calculate the Economic Value of a Loyal Customer for a Company

question 3

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Calculate the economic value of a loyal customer for a company given that the customer purchases, on an average, worth $43 per visit and comes three times a year. The company's gross profit margin is 35 per cent with a customer defection rate of 0.4.


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Psychological Abstracts

Summaries of psychological research findings and literature.

Social Science Citation Index

A database providing access to the bibliographic and citation information from scholarly journals in the social sciences.

Psychological Abstracts

A comprehensive database and indexing service for scholarly articles and literature in the field of psychology.

Social Science Citation Index

A comprehensive database that provides bibliographic and citation information for academic journals in the social sciences.

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