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In year 1 and with $100,000, Ronald establishes a joint savings account with his cousin, Allison. In year 2, Allison withdraws the $100,000 and leaves the country. Ronald made a gift to Allison in year 2.
Joint Venture
A business arrangement where two or more parties agree to pool their resources for the purpose of accomplishing a specific task or project.
Franchising
A method of conducting business wherein a franchisor licenses trademarks and proven methods of doing business to a franchisee in exchange for a recurring payment, and often a percentage of the franchisee's revenue.
Marketing Analytics
The practice of measuring, managing, and analyzing market performance.
Marketing Performance
The analysis and assessment of the impact and effectiveness of marketing strategies and activities, based on specific objectives and metrics.
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