Examlex
Match each of the following statements with the terms below that provide the best definition.
-Startup costs
Television Commercial
A form of advertising broadcast on television, designed to promote a product, service, or message to a wide audience.
AIDA Model
A common model of the series of mental stages through which consumers move as a result of marketing communications.
Intention, Action, Interest
This phrase describes the progression from having a motivating desire (intention), to undertaking a specific behavior (action), to maintaining focus on an activity or subject (interest).
Think, Feel, Do
A model describing the cognitive, emotional, and behavioral responses that marketing or any stimulus can evoke in individuals.
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