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Terry and Jim Are Both Involved in Operating Illegal Businesses

question 83

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Terry and Jim are both involved in operating illegal businesses. Terry operates a gambling business and Jim operates a drug-running business. Both businesses have gross revenues of $500,000. The businesses incur the following expenses.  Terry  Jim  Employee salaries $200,000$200,000 Bribes to police 25,00025,000 Rent and utilities 50,00050,000 Cost of goods sold 0125,000\begin{array}{lrr}&\text { Terry }&\text { Jim }\\\text { Employee salaries } & \$ 200,000 & \$ 200,000 \\\text { Bribes to police } & 25,000 & 25,000 \\\text { Rent and utilities } & 50,000 & 50,000 \\\text { Cost of goods sold } & -0- & 125,000\end{array} Which of the following statements is correct?


Definitions:

Persuasive Advertising

A marketing strategy intended to convince or influence audiences to take some action or sway their beliefs, typically to purchase a product or service.

Point-Of-Purchase

A marketing term that describes a strategic placement of products or advertising materials in retail stores to influence consumers' buying decisions at the time they are making a purchase.

Push Strategy

A marketing approach where a product is pushed through the distribution channel from producer to the end consumer.

Informative Advertising

Communication used to create and build brand awareness, with the ultimate goal of moving the consumer through the buying cycle to a purchase.

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