If Information Is Encoded Using Both Verbal and Visual Encoding

question 47

Multiple Choice

If information is encoded using both verbal and visual encoding, it is more likely that at least one of the codes will be available later to facilitate recall. This is referred to as the _ theory.

• A) dual coding
• B) bimodal
• C) repeated encoding
• D) encoding specificity

---

Definitions:

Flak

Criticism or negative feedback, often used in media studies to describe resistance or backlash against certain information or viewpoints.

Conglomeration

The process or result of the combination of multiple businesses, operating in diverse industries, under one corporate group.

Cross-Media Control

Involves the ownership and management of multiple types of media outlets, including television, radio, newspapers, and online platforms, by a single entity.

Sourcing

The process of finding and acquiring goods, services, or information from external suppliers or sources.