Advertisers Often Develop Commercials for Alcohol That Include Young, Attractive

question 3

Multiple Choice

Advertisers often develop commercials for alcohol that include young, attractive individuals having a good time so that consumers will learn to associate their product with having a pleasant experience. This would be an example of:

• A) operant conditioning
• B) latent learning
• C) sensitization
• D) classical conditioning

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Definitions:

Normative Social Influence

The influence of other people that leads us to conform in order to be liked and accepted by them.

Social Approval

The positive recognition, acceptance, or endorsement by others in a social context.

Clarify Reality

The process of making situations, expectations, or concepts more understandable and clear, often used in counseling or educational settings.

Normative Social Influence

The influence to conform with the positive expectations of others, often to gain approval or avoid social sanctions, unrelated to actual beliefs or facts.