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A dog has completely acquired a classically conditioned salivation response. When a bell is rung, the dog salivates. Next the dog is put into extinction and returned to his home cage for two weeks. The next time he enters the experimental region, a bell rings and the dog salivates. What has happened?
Substantial Expenditures
Large amounts of money spent typically on projects, goods, or services that require significant investment.
Monetary Risk
The potential financial loss involved in a transaction or investment, considered by consumers and businesses alike.
Perceived Risk
The potential negative consequences that consumers believe they may face when purchasing a product or service.
Extensive Search
The thorough process of seeking information and evaluating multiple options before making a purchase decision, often undertaken for high-involvement products.
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