A Person with a Deficiency in Only One of the Colour

question 141

Multiple Choice

A person with a deficiency in only one of the colour systems, such as red-green, would be considered a dichromat, while someone who is colour-blind in two colour systems is labelled _.

• A) not colour blind
• B) colour blind
• C) monochromat
• D) trichromat

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Definitions:

Search Advertising

A method of online advertising where ads are shown on search engine results pages based on the keywords searched by users.

Product Placement

A marketing strategy where branded goods or services are placed in a context usually devoid of ads, such as movies, TV shows, or news programs, for promotional purposes.

Nonpersonal

Refers to communication or interaction that does not directly involve interpersonal contact, typically seen in various forms of advertising and promotion.

Sales Promotion

Short-term incentives to encourage the purchase or sale of a product or service.