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Kevin is practicing his new saxophone when his Dad walks in the room and praises Kevin for the good job playing the song, "Three Blind Mice." Even though Kevin's version of the tune was unlike any other version he had ever heard, his Dad was able to recognize the familiar tune because of:
Vertical Integration
A business strategy in which a company controls multiple stages of production or distribution within the same industry, from raw materials to final product delivery.
Tiffany & Co.
A luxury American multinational jewelry and silverware corporation, known for its diamond and sterling silver jewelry.
Corporate Vertical Marketing Systems
A structured form of marketing system in which a single corporate entity controls the entire process of product or service delivery, from manufacturing to retail.
Backward Integration
A business strategy where a company acquires or merges with its suppliers to control the supply chain and reduce costs.
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