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According to the theory of reciprocal altruism, we help those that share their genes with us.
BDI
Brand Development Index, a measure of a brand's sales performance within a specific market segment or geographic area compared to its performance elsewhere.
Brand Position
The place a brand occupies in the minds of customers and how it is differentiated from competitors.
CDI
Consumer Decision Interface; typically referring to tools or platforms that assist consumers in making purchasing choices. If meant as "Category Development Index," it's a measure of the sales performance of a category of goods within a specific market segment.
Market Segment
A portion of a larger market that is categorized based on shared characteristics, needs, or preferences of its members.
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