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A couple has been together for several years and they are now deciding whether to end their relationship. Based on Thibaut and Kelley's social exchange theory, one of the primary factors that will affect their decision is:
Expansion of Global Markets
The process of businesses extending their reach and operations into new international markets.
Bargaining Power
The ability of one party to dictate terms or influence negotiations in their favor due to their position or resources.
Rivalry of Existing Competitors
The intensity of competition among current players within the same industry or market, which can influence pricing, product development, and marketing strategies.
Patented Technologies
Innovations protected by legal rights, granting the patent holder exclusive use and commercial benefits.
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