Examlex
Which of the following characteristics would be the least likely to enhance the persuasiveness of a communicator?
Total Utility
The overall satisfaction or value a consumer derives from consuming a particular quantity of goods or services.
Consumption
The use of goods and services by households, constituting one of the primary components of GDP and a fundamental concept in economics signifying final consumption.
Salience
The quality of being particularly noticeable or important; prominence.
Demand
The desire and ability of consumers to purchase goods and services at a given price.
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