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The National Institute of Child Health and Human Development (NICHD)

question 161

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The National Institute of Child Health and Human Development (NICHD) has conducted the most comprehensive research project to date on the effects of out-of-home care on development. They have found that children attending high quality out-of-home care:


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Top of Mind Awareness

A metric that measures how easily a brand or product is remembered or recalled by consumers within its category, indicating its prominence or salience in their minds.

Preferred Brand

The brand consumers favor over others due to its quality, reliability, or other distinguishing features.

Gut Feeling

Refers to an intuitive or instinctual judgment that is made without the use of rational processes.

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