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You really enjoy looking at flowers and they have a strong attraction for you, but you are also allergic to many different kinds of flowers; the closer you get to them, the worse you sneeze. A lot of the time you see pretty flowers that attract your attention, but you are eventually forced to back off when you feel your allergies coming on. This example best demonstrates a(n) :
Intangible Resources
Intangible resources are assets that do not have physical substance but hold value for a company, such as intellectual property, brand reputation, and goodwill.
Feedback
Information provided as a response to an action, process, or behavior, intended to guide future improvements or decisions.
Control System
Procedures and tools designed to monitor performance, compare it with goals, and take corrective action as necessary to ensure the achievement of strategic objectives.
Customer Needs
The recognized necessities or desires that consumers look to fulfill through purchasing products or services.
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