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Cookies made with oil will be more compact than the same cookies made with shortening.
Brand Valuation
The process of estimating the total financial value of a brand, taking into account its market position, customer loyalty, and brand recognition.
Financial Benefit
The monetary gain obtained from investments, operations, or decisions, contributing to the financial health and profitability of an entity.
Brand
A unique identifier such as a name, logo, design, or symbol that sets a seller's products or services apart from competitors'.
Commercial Identity
A business's unique brand and public image, as recognized by consumers and within the marketplace.
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