Examlex
Regarding content area standards, the textbook authors raise the concern that existing standards:
Point-Of-Purchase Displays
Promotional or marketing materials placed at the point of purchase to attract customers and encourage immediate buying.
Countertop Literature
Promotional or informational printed materials designed to be displayed on counters or tables, often in retail or service environments.
Premium
refers to the amount paid for an insurance policy or the additional cost above the normal price for a product or service perceived to be of higher quality.
CRM Software
Customer Relationship Management software; a tool that helps businesses manage, record, and evaluate their interactions with current and potential customers.
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