Figure 4.2 
Which of the following terms best describes the cell in Figure 4.2?
Definitions:
Target Market
A particular segment of consumers recognized as the main target for a product or service, distinguished by common traits or requirements.
Marketing Program
A Marketing Program outlines the specific actions a business intends to carry out to appeal to potential customers and persuade them to buy its products or services.
Hoverboards
Self-balancing, electric personal transport devices that consist of two motorized wheels connected by a platform on which the rider stands.
Product Quality
The measure of a product's ability to meet or exceed customer expectations, including durability, reliability, and performance.
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