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Which of the following statements is NOT true of lysogeny?
Channel Brand Equity
involves the value accrued by a distribution channel, contributing to a brand's overall strength in the market.
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The perception and emotional value that consumers attribute to a brand, based on their experiences and interactions.
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Additional amounts customers are willing to pay for a product or service perceived to be of higher quality or prestige compared to alternatives.
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The various sources from which a business earns money, including sales of products or services, subscription fees, advertising revenues, and licensing deals.
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