What Is the Difference Between a Generic and Name-Brand Version

question 36

Multiple Choice

What is the difference between a generic and name-brand version of a prescription medication?

• A)They are chemically different
• B)The dosage form and route of administration differ
• C)The name-brand version is slightly less expensive
• D)They are sold under different names

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Definitions:

Segmenting the Market

The process of dividing a broader market into smaller, more defined categories based on certain criteria like demographics, needs, or behavior.

Territorial Boundaries

Geographic demarcations used to define the area of responsibility or control for individuals or organizations, particularly in sales and marketing.

Account Analysis

The process of reviewing and assessing the potential or performance of a customer account.

Sales Potential

The maximum sales revenue or units a product or service could achieve in a specific market under ideal conditions.