Substances That Elicit an Immune Response Are Called

question 13

Multiple Choice

Substances that elicit an immune response are called

• A)bacteria.
• B)antigens.
• C)viruses.
• D)fungi.

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Definitions:

Brand Image

The set of associations in a customer’s mind regarding a brand.

Customer's Mind

Refers to the perceptions, preferences, and psychological processes influencing a consumer's decision making and attitudes towards products or services.

Brand Associations

The thoughts, feelings, perceptions, and beliefs that consumers have about a brand.

Push Approach

A business strategy in which a company attempts to take (push) its products to consumers, often even if the consumers are not actively seeking those products.