By Using a Word Such as Now to Replace the Five-Word

question 25

Multiple Choice

By using a word such as now to replace the five-word, seventeen-letter phrase at this point in time, you are using

• A) connotative language.
• B) denotative language.
• C) oral language.
• D) a euphemism.
• E) jargon.

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Definitions:

Luxury Goods

Products or services that are not essential but are considered desirable and are associated with high quality and high price.

Price Inelastic

Describes a situation where the demand for a product does not significantly change with a change in the product's price.

Marketing Mix

The set of actionable marketing tools—Product, Price, Place, Promotion—that a company uses to pursue its marketing objectives in the target market.

Right Price

The optimum price point for a product or service where it meets the customer's value perception and the company's profitability goals.