Which One of the Following Traits Characterizes a Speaker’s Charisma

question 26

Multiple Choice

Which one of the following traits characterizes a speaker’s charisma?

• A)Trustworthiness
• B)Intelligence
• C)Honesty
• D)Enthusiasm
• E)Expertise

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Definitions:

Inept Set

A group of brands that a consumer excludes from purchase consideration because they are viewed as unacceptable.

Inert Set

A group of brands or products that a consumer is aware of but feels indifferent towards when making a purchase decision.

Lexicographic Rule

A decision-making rule where alternatives are compared based on the most important attribute first; if one option is superior, the decision is made, otherwise the next most important attribute is considered.

Attribute Preference Rule

A decision rule used by consumers, focusing on a single characteristic of a product to make a choice, often when other decision criteria are overwhelming or unclear.