In the Rhetoric, Aristotle Wrote, “The Character [Ethos] of the Speaker

question 2

True/False

In the Rhetoric, Aristotle wrote, “The character [ethos] of the speaker is a cause of persuasion when the speech is so uttered as to make him worthy of belief. ... His character [ethos] is the most potent of all the means to persuasion.”

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Definitions:

Complementary Goods

Goods or services that are used together, where the consumption or use of one increases the value or demand of the other.

Cross-Price Elasticity

A measure of how the quantity demanded of one good responds to a change in the price of another good.

Demand

The amount of a good or service that consumers are willing and able to buy at a given price over a specified period.

Cross-Price Elasticity

A measure of how the demand for one product changes in response to a price change of another product.